EXTRACTS: Illustrators issue 30 © 2020 The Book Palace (96 PAGES in Full edition)

46 adventure magazines, through his companies Arnold Magazines and Natlus, including Rage for Men, Gusto, Man’s Peril, Rage and Wild for Men. Another notable publisher of men’s adventure magazines was Robert C. Sproul, best known as the original publisher of the Mad magazine competitor Cracked. Sproul’s company, Candar Publishing, put out some of the wilder sweat mags, including Daring, Man’s Daring, Man’s True Danger, True Danger and Wildcat Adventures . A pair of famous brothers who created their own unique style of men’s adventuremagazine were publish‐ ers Joe and Ben Weider, owners of the Weider body‐ building and fitness empire. Weider magazines in the men’s pulp genre included AmericanManhood , Animal Life , Fury , Mr. America , Outdoor Adventures and Safari . The Weiders also published the only two men’s adven‐ ture magazines that primarily involved monsters, ghosts, vampires, witchcraft, aliens, the occult and other horror and fantasy-related topics. They were titled True Strange and True Weird. True Weird was particularly out there. One of its cover paintings, done by the great pulp artist Clarence Doore, is a particular favourite ofmine. It shows a girl in a bikini surrounded by creatures that seem to be part fish, part frog and part human. The title of the story is: ‘FishWith Human Hands AttackedMe!’ The credit for publishing the longest list of men’s adventure titles goes to the legendary publisher Martin Goodman, who is best known for founding Marvel Comics. In 1950, after watching the success of Argosy and True, Goodman created two of the most iconic and longest-lasting men’s adventure magazines, Stag and Male. During the next two and a half decades, various Goodman companies within the overall banner of his